The Magazines Handbook (Media Practice)

As the industry becomes increasingly polarised (it’s over! No, it’s a new golden age!), this is a timely, clear-eyed, in-depth and useful analysis of the science and dark arts that combine to create a great magazine.’Ian Birch, former Editorial Director of Hearst and EMAP

‘Jenny McKay’s Magazines Handbook has long been the very best beacon to guide students and practitioners through the complexities of the magazine publishing profession. In the light of the turmoil of the industry in the Digital Age, the updated Fourth Edition is especially welcome. It offers real-world answers to virtually every question about the craft of writing, editing, designing and publishing magazines.’ David Abrahamson, Professor of Journalism and Charles Deering McCormick Professor of Teaching Excellence, Medill School of Journalism, Northwestern University, USA

‘The Magazines Handbook is the comprehensive guide to succeeding in the industry. New case studies of young journalists highlight the contemporary skills needed to work across freelance, permanent and editorial roles, while McKay ensures every sector of magazine publishing is covered. The Handbook comes first on my class reading lists.’ Alex Lockwood, Senior Lecturer, Faculty of Arts and Creative Industries, University of Sunderland, UK

Jenny McKay studied medieval English at Oxford University, UK, where she edited the student magazine Isis. As a journalist she worked in magazines, newspapers and television, as well as international charities. She has taught magazine journalism in several universities while developing her research into literary journalism.